Its me & I... is it EGO ??

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today my yahoo page's Horoscopes section showed this: "It's time to elevate your sense of self, dear Virgo. You are just as good as anyone else, so why don't you believe it? The problem is that you are very sensitive about having an ego. Even though you are aware that we all have egos, you try to punish yourself for its existence! This is a noble endeavour, but this kind of zealous behaviour doesn't do you or anyone else any good. You'll never be perfect, and neither will anyone else. So what are you worrying about?"

that triggered an question.. is Ego means self-awareness? Osho, Ayn Rand, Aristotle all have there version/interruption and here's what I take - EGO is just a useful fiction. Use it, but don't be deceived by it. ego as an extension of Consciousness has accepted to cooperate and knows that it is Consciousness in manifestation, a 'working' and 'creative' and 'expressive' part of Consciousness in the world of duality.

Ego is like religion, it's all about what you do with it. keeping it restrained by humility, integrity, is good (ego without restraint = danger). I have seen some those with huge egos balanced by the right restraints can be very charismatic. Ego isn't really good or bad; it depends on how you use it. Your drive to achieve shouldn't just come from thinking you're the best in the world it can also come from a desire to constantly improve yourself. Funny thing is it is hard to see when your ego is controlling you in an irrational matter, you just kind of have to keep broadening your knowledge and in time you will see (some sooner than others).

Ego (a sense of self and self-worth. Pride in what you do) is Good but Egotism(inflated sense of one's worth) is Bad.

An ego is completely necessary, as without it you run the risk of losing the desire for self-preservation, as well as self-improvement. The trick is not to get absorbed in it, and be able to see yourself not only in relation and comparison to others, but also as a unique entity. This is why it is possible to be best without necessarily being first - Iam the best I can be, regardless of how I measure up to others.